Customer Behaviour Analysis in Sportswear Industry

Customer Behaviour Analysis in Sportswear Industry In the world we live today, businesses and top companies have to understand what their companies have to offer to their customer and they have to understand the needs of the consumers in their markets. Consumer behavior is the study of individuals, groups, or organizations. The way customer buys their product and the ways they select their particular products in Singapore. (Customer behavior, 2010) Sportswear market is one of the leading markets in the world and the biggest players in the sports wear are Nike and Adidas these are the biggest market leaders in the world for the creativity and the sports equipments they have to offer to the people. Singapore is a very diverse country with different ethnic backgrounds from places live in Singapore as this is sports loving country as the Youth Olympics were held in Singapore in August 2010, as is the one of the biggest target market for the sports equipments as the people of Singapore are sports loving people. Singapore is one of the famous tourist destinations in the world famous for shopping, tourist destination, Santosa beach, and two newly opened Casinos The Customer behavior of visitors on sportswear in Singapore is mostly influenced by social, cultural, personal and Psychological factors. (Kotler, Armstrong, Yau Hon Ming, 2009) Consumer behavior is affected by many diverse factors for example, what influences you before you buy a product or service? Your friends, your raising, your culture, the media, a role model or influences from certain groups. (Learn Marketing, 2010) On a more personal level, I have always had a deep interest in trying to understand how other people think and what makes them behave in the way that they do. I feel that in doing this we come more rapidly to understand our own individual ways and patterns of thought and ways of behavior. Singapore market is growing rapidly as they have recovered from the economic crisis and the people of Singapore are purchasing the products as they are being influenced as their spending power is more than before as the economy of the country is recovered and Singapore is attracting lots of visitors to Singapore for shopping, Casinos, Travel and leisure. This gives the opportunity to the sports accessories companies a better target market to occupy and generate ways of attracting their target customer. 1.1 Objectives of the Research The main objectives of this research is to understand the factors that are affecting the customer behavior and the way they act while purchasing the product and these factors helps the sportswear companies to know and to understand and predict buying behavior of consumers in the market place and what are the trends, behavior of the customer and the way they buy products in the market, from a sporting wear like Manchester United Jersey to a Football shoes or jogging shoes, it is concerned not only with what consumers buy, but also with why they buy it, when and where and how they buy it. (Himansu. S. M, 2008) Sportswear market is growing in Singapore as the tourism industry is growing rapidly as it is attracting lots of visitors to Singapore. However, a sporting culture in Singapore and the passion for sports excellence and a vast business plan have the potential to produce results well beyond our dreams. The timing is excellent as it has never been before and for the customers and companies active in Singapores sports scene. (Kotler and keller, 2009). The sports market in Asia Pacific is booming. The total value of the market should reach $17 billion in 2009, according to a global study by an independent management consulting firm. (Sports Industry, 2009) The factors that influence the customer behavior are Role, Status and Age Lifestyle Personality and attitude We have to understand how these factors play an important role in influencing the customer buying behavior towards buying sports equipments in Singapore. There is big change in the number of visitors coming to Singapore from couple of years and the Singapore market is booming as the figures show there is vast change in the number of visitors coming to Singapore from the year 2007 to 2010. Figure 1,2,3 Visitor arrive in Singapore 2007 to 2010C:UsersDickeyDesktopSnag itVisitordec 07,dec08.pngC:UsersDickeyDesktopSnag itVisitor10-23-2010 2-22-36 PM.png C:UsersDickeyDesktopSnag itjuly 2010 visitors.png Source: STB, 2010 Research focus The focus of this research is to understand how Role, Status, Age, Lifestyle and Personality and Attitude of an individual and how it plays an important role on buyer mood, conditions that affect the customer behavior when they are purchasing a sportswear product. The reason for coming out with a model is that this gives us an understanding how the visitors in Singapore behave when they are buying sportswear and this will help us to understand the customers better and how they react and what are the factors that influence the consumer behavior of visitors on sportswear in Singapore. According to the research we have derived on this that most of the visitors coming to Singapore are for shopping purpose and travelling purpose. As shown below for several years. Fig 4, (Major Expenditure Items for 2008) Fig 5 Major Expenditure Items for 2004-08) For the year 2008 Source: STB, 2010 Fig 1C:UsersDickeyDesktopSnag it2008expenses.png For the year 2004-08 Source: STB, 2010 Fig 2 C:UsersDickeyDesktopSnag it20082004.2008.png Fig: 6 Major Expenditure Items for 2007 Source: (STB, 2010) C:UsersDickeyDesktopSnag it2007 travelling ppl.png Figure 7 Shopping items purchased. Source: (STB 2010) C:UsersDickeyDesktopSnag it2006.2007 shopping lists.pngC:UsersDickeyDesktopSnag itshopping.png Research questions In this report we have to invest the characteristics that affect the consumer behavior when they are buying a sports accessories product and how these characteristics play the important role in consumer behavior. How the role, status and age of an individual affect on consumer behavior. How does lifestyle of an individual affect on consumer behavior. How does personality and attitude of an individual affect on consumer behavior. Value of the research This research will give us the understanding how the consumer behave when they are buying a sportswear product and this will help the practitioner to understand how the consumer reacts and what are the factors that influences him to buy a product. The study of consumer behavior is the study where are going to learn how individuals make decisions to spend their available resources. Chapter 2 Literature review The purpose of literature review is to make sure that we analyze all the characteristics that play an important role in affecting the consumer behavior. The purpose of the literature review is to select promising measure, methods (Mamchak and Mamchak, 1994). Identify and highlight the important variables and document the significant results of earlier research that will serve as the basis on which the theoretical framework of the investigation can be built and the hypothesis developed (Sekaran, 2003). Based on the research objectives, the researcher will provide relevant concepts in the review of current literature in this chapter. Consumer behavior is the way a person reacts to purchase products and there are several factors that affect the consumer behavior they are 2.1 Role, status and age All of us hold positions within groups, organizations and institutions. Associated with each position there is an important role to play, there are set of activities a person in particular position is supposed to perform based on expectations of both individual and surrounding people, because a person can occupy different roles for example role of a son, husband, father, mother, church priest, employee, and student. There are multiple set of expectations which are placed on an individual person so this affects the consumer behavior. (Pride and Ferrell, 2007) An individual role influences the buying behavior, the demand of a persons many roles may be diverse and inconsistent. Considering the various types of sports accessories that may an individual buy and wear will be depending on whether you are sporting which type of sports or what type of sports accessories an individual may like, and others involved in these types of setting and environment has expectations what is acceptable accessories for the purpose. The expectations of those consumers may affect the purchase of those sports accessories and products. (Pride and Ferrell, 2007) Consumers usually choose sportswear products appropriate to their roles and status. Considering the various roles a working mother plays. In her company she plays an important role of a brand manager of Nike or Adidas she would be wearing mostly sportswear but on the other hand a working mother working in a bank she would be wearing uniform. So we have to understand the role and status of an individual and these factors play a vast role in consumer behavior. As she may be fan of a sporting event as she would be wearing her favorite sports accessories as she plays a role of avid fan. As a brand manager of Sports Company she will buy the kind of clothes that reflects her role and status in her company. People buy different goods and services over their lifetime. They wear different kinds of clothes and eat different food in the early years, most. Peoples taste in clothes is age related the youngster nowadays like to wear sportswear clothes as they prefer to have sporting looks. Age plays an important role on consumer behavior as consumer needs and wants change with age. Sportswear companies offer different types of clothes for all ages and they are also youth oriented. Such as Michael Jordan shoes and jersey will attract young kids in the market who would like to relate themselves as Michael Jordan fans. The taste for sportswear items is different between the youngsters and the mature people. Mature people tend to buy less sporty looking wear and more comfortable clothes. 2.2 Lifestyle Lifestyle is a popular concept for understanding consumer behavior because its more contemporary than personality and values and lifestyle is a persons pattern of living as expressed in her or his psychographics. It involves measuring consumers major activities which an individual do such as hobbies, sports, shopping, social events, interests, fashion, family and opinions about themselves. Lifestyle captures something more than a consumers social class or personality. It helps a persons whole pattern of acting and interacting in the world. (Kotler, Armstrong, Ang, Leong, Tan, 2009) Lifestyles have a strong impact on many aspects of consumer behavior process, from problem recognition to purchase stage. Lifestyle influences consumers product needs, brand preferences, type of media used and how, when and where they shop. Lifestyle of an individual person plays a vast role in consumer behavior. (Pride and Ferrell, 2007) As we have understand that lifestyle refers to the pattern of consumption reflecting to a person choice on how he or she will spend money, but in some cases it refers to the attitude and values attached to these pattern. Every consumer has a different lifestyle and they all behave according to their lifestyle and this affects on the consumer behavior. Ones choice on sporting accessories would identify a person lifestyle and what are his preferences and the sports accessories an individual wears makes a statement about who the one is and the type of people he wishes to be identified as and the other people who are keeping some distance. (Solomon, Bamossy, Askegaard Hogg, 2006) 2.3 Personality and Attitude Personality is a set of internal traits and different behavioral tendencies that result in consistent pattern of behavior in certain situations. An individual personality comes from hereditary characteristics and personal experience that makes a person unique. Personality is described to be having one or more characteristics such as ambition, authoritarianism, competitiveness and dogmatism. Personality of an individual person plays a major role in consumer behavior as he or she has its own ambition or characteristics. (Pride and Ferrell, 2007) Everyone is different just look at fingerprint, so every individual personality is different, personality has many meaning, according to consumer behavior it is defined as a rapid response to environmental stimuli, it is an individual unique psychological makeup, which consistently influences how a person responds to his environment. For example why do some people like to go movies and other people love buying sports accessories or attend sports event it all depends upon an individual personality. (Blackwell, Souza, Teghian, Miniard Engel, 2006) Every person has personality as every personality reflects individual differences, enduring and a personality can change. Under certain circumstances a personality changes such as childs birth, Nike withdraw the sponsorship that may change your personality to buy Adidas sports accessories, career promotion all such kind of things can change a human personality and this significantly affects the consumer behavior. (Schiffman, Lazarkamk, Hasan, 2007) Personality is considered the main force behind consumer decision making. Personality refers to a persons behavior or reply to recurring situations. Personality plays an important role when it comes to consumer behavior of any sorts, especially if it involves consumer buying process. An individuals personality has become very significant now days when it comes to making decisions while buying. It holds different meaning accordingly to the consumers tastes, preferences and personality. (Knight, 2009) An attitude is an individual enduring evaluation, feeling about and behavioral tendencies towards a product or idea. For example he have attitude for politics, music, sports and sports accessories we wear, football team we support. Although attitudes can change, they tend to remain stable and not vary from moment to moment. As attitudes put people into frame work of mind of liking or disliking things, as attitude is difficult to change. Person attitudes fit into the pattern and to change one attitude may require difficult adjustments in many others. However all of a persons attitudes do not have equal impact at one time, some are stronger than other and this plays an important when they are buying a sports accessories product. Individuals acquire attitudes through experience and interaction with other people. (Pride and Ferrell, 2007) Attitude of an individual people or group of people always affect the consumer behavior and for example one group of individual with same attitude are diehard fan of a football team and they are highly committed to their team and they have love for the game and if the sponsoring company are providing the sportswear of that team, the people with all the same attitude will buy the same product as the players are wearing. This will affect the consumer behavior and the sports companies should provide better sports accessories for the diehard fans as they all have the same attitude towards a same idea. (Solomon, Dann, Susan Bennett, 2009) So far the consumer attitude has big influence on consumer behavior such as whether you like a product or dislike a product such as do u like Coca Cola or not, do u like Nike and Adidas sports accessories or not. Theoretical framework Based on the theoretical framework the theoretical framework is there to test the validity of an existing theory. It is easier t understand the theoretical framework if it is viewed as the answers to the collected interrelated concepts. Role, Status Age Consumer Behavior Lifestyle Personality Attitude Independent Variable Dependent Variable Hypothesis Development Hypothesis development is necessary as it shows a relationship between two or more variables expressed in the form of testable statement. (Sekaran, 2003: pg 103). Based on the research topic the final indepdent variable and dependant variable are as follows. First Independent variable is Role, Status and Age which is IV1 Second Independent variable is Lifestyle which is IV2 Third Independent variable is Personality and Attitude which is IV3 Consumer Behavior is Dependent Variable which is addressed as DV Hypothesis development is there by confirming or rejecting hypothesis, it is expected that solutions can be found to correct the problem encountered. (Theoretical-Framework-and-Hypothesis-Development, 2010) Null Hypothesis Addressed by: = 0 Finding: There is no relationship between the IVs and DV The null hypotheses represent that the independent variable (IVs) and do not have any effect on the outcome of Dependent Variable DV. Table of Null Hypotheses H1 = Hypothesis 1. Role and Status H2 = Hypothesis 2. Lifestyle H3 = Hypothesis 3. Personality and Attitude = 0 => = Ho H1= Ho There is no significant effect of Role and Status on Consumer Behavior H2= Ho There is no significant effect of Lifestyle on Consumer Behavior H3= Ho There is no significant effect of Personality and Attitude on Consumer Behavior Alternative Hypothesis Addressed by: à ¢Ã¢â‚¬ °Ã‚   0 meaning that à ¢Ã¢â‚¬ °Ã‚   Ho In hypothesis testing, the null hypothesis and an alternative hypothesis are put forward. If the data are sufficiently strong to reject the null hypothesis, then the null hypothesis is rejected in favor of an alternative hypothesis. Alternative hypothesis is a constructed hypothesis which the results are examined against the prediction of null hypothesis. In general the null statement is expressed as no relationship between two variables or no difference between two groups.  The alternate hypothesis  which is the opposite of the null is a statement expressing a relationship between two variables or indicating differences between groups. (Sekaran Bougie, 2003) Procedure: There is either negative or positive relationship between the IVs and DV. The alternative hypotheses represent that the outcomes are different from zero; in particular, it could be positive or negative. As a result, IVs positively relate to the DV if alternative hypotheses greater than zero and negatively relate to the DV if alternative hypotheses lesser than zero. To find out how significant IVs positively or negatively relate to DV, Alternative Hypotheses are measured. à ¢Ã¢â‚¬ °Ã‚   0 => à ¢Ã¢â‚¬ °Ã‚   Ho H1à ¢Ã¢â‚¬ °Ã‚   Ho There is either positive or negative effect of Role and status on Consumer Behavior H2à ¢Ã¢â‚¬ °Ã‚   Ho There is either positive or negative effect of Lifestyle on Consumer Behavior H3à ¢Ã¢â‚¬ °Ã‚   Ho There is either positive or negative effect of Personality and Attitude on Consumer Behavior Research Design The main aim of this research is to conduct a descriptive study and a correlation study. Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. (Key, 1997) In this research the researcher wants to relate the independent variables and the dependent variables. Descriptive study and a correlation study would help in identifying the information, design a procedure to gather the information and analyze the information with the help of the IVs and DV. 3.1 Research Methodologies In order to collect the data for my research it is necessary to get an understanding of the data collection methods. There are many research methods but according to the topic nature we are doing a qualitative study. Qualitative research is unstructured exploratory in nature based on small samples and may utilize popular qualitative techniques such as group interviews, word association asking respondents to indicate their first responses to stimulus words and interviews (Malhotra, 2007) 3.2 Data Collection Methods According to the research design we are going to the following methods Secondary Data: Secondary data are the existing sources which were produced by earlier researchers for some specific purposes. According to the research topic we are using secondary data collections ways as it is from existing sources. (Blaxter et al, 2001) Primary Data: Primary data are original information collected by researchers to fulfill numerous purposes of research. The investigators could collect primary data by using various methods such as direct interviews, interviews through telephone, questionnaires, observations and others. (Macneill and Chapman, 2005) In this research, secondary data will be collected through magazines, journals, newspaper reports, company manuals, and brochures. 3.3 Data Collection Methods In this research, the researcher uses a questionnaire to gather data due to questionnaire is an effective data collection mechanism when the researcher knows exactly what is required and how to measure the variables of interest (Sekaran, 2003). Data would be collected through magazines, journals, newspaper reports, and brochures. To capture data, questionnaires are designed accordingly to specific information needed. In order to be precise, the question will be set as simple as possible. The number of question is small and the words are simplified. Before the questionnaire is practiced, they should be pre-tested to see how it works and improved if there is any mistake. 3.4 Data analysis The researcher needs an effective data analysis tool to examine the chosen hypothesis at the beginning step. SPSS which stands for Statistics Package of Social Science is considered the best method in statistical analysis. This software allows researchers to enhance their perception of the data and interpretation of the output. (Weinberg and Abramowitz, 2002) The main jobs of researcher are to decide the needed variables before entering the input to the software, to select correct statistical tests to analyze data and to interpret the final output results. (Bryman and Bell, 2007) 3.5 Pilot-Testing The purpose of doing pilot testing is to detect weaknesses in design and content in the instrument before it is reach final steps. (Fink, 2003), 12 peoples are required to be tested. The pilot tested should monitor the ease with which respondents complete the questionnaire, and also the ease with respondents to complete the questionnaire (Fink, 2003). 4 Ethical issues While conducting survey and interview for the research, the researcher should consider the code of ethical issue. The major responsibility of the researcher is to inform clearly and accurately the surveys purpose and content to respondents so that they can make decision whether they wish to participate. The researcher should also show the respect to the participants by keeping their answers confidential based on the guidelines of the university. Furthermore researcher need to guarantee the data must be used only for this particular report. Schedule No Content Month Oct Nov 2010 Dec Jan 2010 Feb Mar 2010 Week 1,2 3,4 1,2 1,2 1,2 3,4 1,2 3,4 1,2 3,4 1,2 1 Problem Identification 2 Literature Review 3 Research Design 4 Choice of Methodology 5 Data Sources 6 Data Collection 7 Data Analysis 8 Writing up Draft 9 Editing 10 Final Document 11 Binding of Document Table 1 below presents a detailed dissertation schedule to ensure that the research work

The Affects of Illage Chemical on The Human Body :: social issues

The Affects of Illage Chemical on The Human Body Marijuana is a popular, and illegal, drug. Its largest consumers are young adults. Marijuana is smoked in a pipe, bong, or rolled in a joint. Thirty-seven percent of people between ages 12-17 have tried marijuana. Marijuana gives a slight buzzing feeling of light-headedness. Experimentation with marijuana is dangerous because studies show that 60% of people who smoke marijuana on a regular basis move on to try harder drugs soon after. Marijuana tends to diminish the ambition and motivation in the user. In the long run, it may cause lung cancer and other respiratory problems. There is compelling medical evidence that marijuana smoking is more harmful than cigarette smoking.In addition, the main active chemical in marijuana produces has hallucinative effect when used in any amount. Marijuana has many effects on the human body. Nausea, headaches, dizziness, confusion, coughing, asthma, upper respiratory problems. Difficulty with short term memory during effects and during periods of frequent use, racing heart, agitation,tenseness, mild to severe anxiety panic attacks at very high doses by smoking. These may last for 1-6 weeks after cessation of use and can include anxiety, anhedonia headaches, general unease/discomfort, difficulty sleeping, and a desire to smoke pot. Cocaine is another popular, illegal, street drug. Cocaine is snorted or smoked as crack. A cheaper and, as a result of being so affordable, more addictive way. Cocaine gives the user a sense of well-being and extra energy. Cocaine is one of the most dangerous drugs. In 1995, over 500,000 emergency room accidents were cocaine related.Cocaine is one of the worst drugs because it causes respiratory illness and kills mucus membranes. Cocaine has the effects of physical, psycholgical, withdrawal, and overdose. The Physical effects are inceases heart rate, blood pressure, and body temperature. Increases the blood pressure, temp, pulse, and resp., dilates the pupils, decreased sleep and appetite, seizures, strokes, heart attacks, death. The Psycholgial effect is increases alertness, wakefulness, elevates the mood, mild to high degree of euphoria, increases athletic performance, decreases fatigue, clearer thinking, increases concentration, increases energy, increased irritability, insomnia, restlessness. With high doses may exhibit a pattern of psychosis with confused and disorganized behavior, irritability, fear, paranoia, hallucinations, may become extremely antisocial and aggressive. wirhdrawal symptoms Intense cravings, hunger, irritability, apathy, depression, paranoia, suicidal ideation, loss of sex drive, insomnia or excessive sleep. Often, more cocaine is taken to reduce these effects.

Clairant Marketing

We are also thankful to Mr.. Oman Patella 0 for his help and valuable Insights Into Strategic Management at Claimant Pakistan Limited. Mr.. Patella, a very dedicated individual, is a competent and proactive professional at analyzing the implications of Claimant's competitive strategic framework on each of the business' operations. He provided us with every detail about Clangors corporate strategic activities and how they are aligned with the core competencies of the company.Without his time and help, it would have been impossible for us to prepare this report. Sincerely, Amber Alicia Ham Named Virus Mason Razz Mohammad Moms Useful Gaga students of ABA (HON.) Institute of Business Management, Karachi. Letter of Transmittal Mr.. Abdul Qatar Mollie Institute of Business Management Koran Creek Karachi – 75190 Pakistan Date: 18th April, 2013 Dear Mr.. Mollie: Management in Claritin Pakistan Limited† as authorized by you.The purpose of this report is to examine how Claritin Pa kistan Limited manages its strategic activities at the corporate as well as the business level. The project report is a comprehensive outline of Claimant's strategic mission, the competitive strategies it has developed to enhance its core competencies, the macro-economic analysis that it conducts for scanning the various environmental threats/pressures, the strengths and opportunities it effectively utilizes and the weaknesses and threats it counter- balances.The group members were immensely excited to work on this project since in a few months' time we will all be part of the work force and will be concerned with these strategic tasks employed in the organization at the basic level of an individual employee. With much effort and diligence all the work was divided equally amongst us. We prepared a questionnaire which contained a list of questions regarding Strategic analysis, development and execution. We then met a representative of Claritin Pakistan Limited, Mr.. Oman Patella 0 wh o responded to our list of questions diligently.Later different parts of the report were asked to be written by each group member. While working on this report we observed the amount of energy, thought process and effort that goes behind into making an organization strategically competitive in its industry We are grateful to you for teaching us the important aspects of Strategic Management, for helping us whenever we needed your assistance and believing in us to complete this report in the best possible manner by fulfilling our capabilities. Contents 1 Objective To conduct Claimant's organizational analysis in the light of the chemical industry.To achieve this objective a broad environmental analysis needs to be conducted in order to recognize the external opportunities and threats along with internal strengths and weaknesses. This would allow us to improvise their existing strategies and suggest recommendations. 2 Industry Definition At present there are nearly 30 Chemical companie s having the total paid-up Capital of RSI. L . 7 billion. Most of them have shown remarkable progress in their sales in the recent years such as Fuji Fertilizer, Icily Pakistan, Negro Chemical, Atwood Hercules,Claritin Pakistan, Sitars Chemical Colgate Palmolive, Berger Paints, BOCA Pakistan, Sins Alkalis, Dyne Pakistan, are considered as market leaders in the field of Chemical Industry in Pakistan. The rapid industrialization resulting in the large increase in chemical consuming products has enlarged the demand of all types of chemicals in the country. Chemical Industry in Pakistan has gradually developed to its present stage and has played a vital part in the development of the country and will continue to do so in future with more foreign investment.The Chemical Industry produces a arioso range of products such as polyester fiber, sodium carbonate, PVC, Soda Ash, PTA, Pharmaceutical, Paints, Fertilizer, Insecticides, Petrol-Chemical and other Chemicals. Chemical industry in Pakis tan is widespread. The chemical imports constitute about 17% of the total import bill. Pakistan has made considerable progress in basic inorganic chemicals like Soda Ash, Caustic Soda, Sulfuric Acid and Chlorine and has acquired sufficient production capacity of these chemicals to cater for the needs of the local industry, while surplus is being exported. 2 Even then there are some challenges to be countered. The chemical industry of Pakistan is lagging behind due to some challenges. The main challenge is that it has to rely on its imports and foreign materials. It does not benefit the economy and results in production of expensive products. Secondly lack of industrial infrastructure and technology in Pakistan results in low quality products which do not mark the standard. Moreover the discriminatory approach of international community does not integrate the Pakistan market into the international economy and Pakistani products are not given access to the international market.Moreove r the lack of resources and weak trade policies of the ministries also result in the weakening of chemical industry. In order to enhance the chemical industry Pakistan must adopt the policy of â€Å"self-reliance†. Instead of relying on foreign designs and engineering it must improve its own production and ensure high quality of chemical products. Pakistan must work towards integrated approach. It must bring four worlds of a society together which are traders, universities, research and development and production partners.This will bring innovation and must utilize its youth which has rest minds and great ideas to enhance the chemical industry resulting in qualitative and quantitative perfection in the chemical products. Pakistan is capable of producing high technological products all it needs is a little bit of effort in improvement of administrative capabilities and induction of new technology and support from government to put things in order. 3 Company Background and Info rmation 3. History Claritin was formed in 1995 as a spin off from the chemical company Sanded, which was itself established in Basel in 1886. Through their direct lineage, Claritin have massed knowledge and experience of chemistry and industry spanning approximately 150 years. Claritin expanded through the incorporation of the specialty chemicals business of Hooch's (Germany) in 1997, and the acquisitions of BIT Pl (I-J) in 2000 and Saba's Master batches division in 2006.In 2008, it acquired the leading U. S. Colorado suppliers Rite Systems and Ricoh Colors. The latest acquisition, the highly-innovative specialty chemicals company SÃ'Ëœd-Chemic (Germany), was completed on 21 April 2011. Additives Catalysis & Energy Emulsions, Detergents & Intermediates Functional Materials Industrial & Consumer Specialties Leather Services Masturbates Oil & Mining Services of specialty chemicals and application solutions for consumer care and industrial markets.Textile dyes include disperse, reactiv e, direct, acid and sulfur dyes. The textile business encompasses special chemicals for pretreatment, dyeing, printing and finishing of textile. Optical brightener and chemicals for special treatment are also the part of the range. Moreover, textile region also include water based application of the emulsion for the paint and the construction industry. Paper business supplies paper dyes, optical brightener and process and pulping chemicals.Leather region produces chemicals for finishing and complete range of wet-end chemicals. The Consumer Care segment includes the Personal Care business which, among others, develops and produces specialty ingredients for skin and hair care, wet wipes and selected pharmaceutical applications. They supply all relevant information and advice for safer use, handling, labeling, storage, and disposal of our products as a part of Claimant's commitment to sustainability and product stewardship to best meet customer needs.Industrial & Home Care business hel ps customers gain a competitive advantage with its product range for household cleaning fluids, disinfectants, industrial and hospital cleaning solutions Claritin, as a world leader in the field of specialty chemicals, is fully committed to sustainable operation and development in all business activities. It develops and offer products and applications that allow for use of the product during its whole life cycle helping to avoid risk to employees, customers, the public and environment.Claritin has signed the Global Responsible Care Charter as our commitment to Sustainability. It is the chemical industry voluntary initiative to continuously improve health, safety and environmental performance, and to communicate with all stakeholders through the supply chain. This enables Claritin to make a strong contribution to Sustainable Development through the Responsible [email  protected] ethic and the Global Product Strategy targets which promote the safer use of chemical products and enha nce product stewardship throughout the whole supply chain.Their comprehensive product stewardship approach includes cooperation and partnership with Claimant's suppliers Claritin is aware that the energy issue is one of he key challenges of today's and future society and industry. Claritin highlights energy efficiency and savings as the most cost-effective and fastest way to reduce CO and other emissions and increase security of supply. 3. 3 Mission Statement Our mission clearly expresses what is important to us and what we stand for – as a brand and as a company. We build leading positions in the businesses we are active in and we adopt functional excellence as part of our culture.We create value through appreciating the needs of: our customers – by providing competitive and innovative our environment our shareholders by acting sustainable – by achieving above-average returns 4 Porters Five Forces 4. 1 Bargaining Power of Suppliers The bargaining power of suppl iers is low. Claritin is a chemical manufacturing firm; they make chemicals used in different sectors like textiles, oil & gas, mining, dyeing etc. Claritin does not have a particular supplier for its raw materials; the Company buys raw material from different suppliers.The planning department is responsible for planning of the units of raw material to be purchased based on the market forecast. The procurement then takes prices from approved suppliers and then laces an order to the supplier who gives the lowest deal on the purchase. The bargaining power of suppliers is low as there are many suppliers in the market and they cannot charge a high price otherwise they would lose business to their competitors. Yes (+) moderate No (-) 1 . My inputs (materials, labor, supplies, services, etc. Are standard rather than unique or differentiated. 2. I can switch between suppliers quickly and cheaply. 3. My suppliers would find it difficult to enter my business or my customers would find it dif ficult to perform my function in-house. 4. I can substitute inputs readily. 5. I have many potential suppliers. 7. My cost of purchases has no significant influence on my overall costs 4. 2 Bargaining Power of Buyers The bargaining power of buyers is high in the chemicals industry as the buyers have many choices from where they can purchase their products from.Claimant's consumer markets include automobiles, candles, cosmetics, detergents, latex, stationery, as well as finishers for aluminum and leather. Claimant's buyers are aware of the need for information and Claritin helps its customers through the technical service centre. But this does not undermine the fact that other local chemical industries are also major players in the market so similar products are available, and buyers do not really incur a switching cost when changing where to purchase from. To what extent are your customers locked into you?No effect 1) Are there a large number of buyers relative to the number of firm s in the business? 2) Do you have a large number of customers, each with relatively small purchases? 3) Does the customer face any significant costs in switching suppliers? 4) Does the buyer need a lot of important information? 5) Is the buyer aware of the need for additional information? 7) Your customers are not highly sensitive to price. ) Your product is unique to some degree or has accepted branding? 9) Your customer's businesses are profitable. 0) You provide incentives to the decision makers. 4. 3 Rivalry among the Competitors Threat of competitors is high. 1 . The industry is growing rapidly. (Not so rapidly due to Energy constraints) 2. The industry is not cyclical with intermittent overcapacity. 3. The fixed costs of the business are relatively low portion of total costs. 5. The competitors are diversified rather than specialized. 6. It would not be hard to get out of this business because there are no specialized kills and facilities or long-term contract commitments etc. 7.My customers would incur significant costs in switching to a competitor. 8. My product is complex and requires a detailed understanding on the part of my customer. 9. My competitors are all of approximately the same size as I am. 4. 4 Threats of Substitutes Threat of substitutes is high. 1 . Substitutes have performance limitations that do not completely offset their lowest price. Or, their performance is not Justified by their higher price. 2. The customer will incur costs in switching to a substitute. 4. Your customer is not likely to substitute. . 5 Threats of New Entrants The threats of new entrants are high. 1 . Do large firms have a cost or performance advantage in your segment of the industry? 2. Are there any proprietary product differences in your industry? 3. Are there any established brand identities in your industry? 4. Do your customers incur any significant costs in switching suppliers? 5. Is a lot of capital needed to enter your industry? 6. Is serviceable used equ ipment expensive? 7. Does the newcomer to your industry face difficulty in accessing distribution channels?

Success in Death Of A Salesman Essay - 1391 Words

Death of a Salesman DEATH OF A SALESMAN: THE QUEST FOR SUCCESS What is the American Dream? How does one define success? Many people hold different views on how to obtain true happiness. One common view is the accomplishment of something yearned. A majority of individuals desire love, compassion, and a family. On the other hand, there are those concerned with self-image, material items, and the fact that money can indeed buy true happiness. In Arthur Millers play DEATH OF A SALESMAN [published by Ted Buchholz (1993)]--the story of a sixty-three year old man named Willy Loman striving to achieve the American Dream and his family who suffer as a cause--contains many examples of trying to achieve material success. Willys†¦show more content†¦(1258) Willy believes education is not important for his sons future. Although Biff is failing his math course and Bernard is passing Willy still accepts the fact that his son will achieve success. Being handsome, popular, and excellent in sports adds to this belief. Willy does not realize that an individual must work hard to accomplish success. He also feels he is higher in status than Bernards father Charley because Charley is not-liked. Hes liked, but hes not-well liked. (1257) Even though he feels this way he is also jealous of Charleys business success. Willy felt too proud to even accept a paying job from Charley after his boss, Howard Wagner, fired him. The audience can see Willys definition of success defined in the conversation he holds with Charley in Act II: Charley: Howard fired you? Willy: Imagine that? I named him. I named him Howard Charley: Willy, whenre you gonna realize that them things dont mean anything?... Willy: ...I always felt that if a man was impressive, and well liked, that nothing- Charley: Why must everybody like you? Who like J.P. Mogan? Was he impressive?... (1293) Willy thinks being well-liked will grant him instant success and will open the doors to whatever he wants. He needs to accept changes within his business. Howard Wagner show no interest about Willys status of popularity. Willy must put effort and work into his career to obtain what he wants in life. Willys meaning of success isShow MoreRelatedSuccess and Death of a Salesman Essay1010 Words   |  5 PagesThroughout the play, I would like to mention four characters that were important in my mind; Willy Loman, Linda, Biff, and Happy. Willy is the main character who is an older salesperson who is lost in false hopes and illusions, a man who dreams of an easy success and wealth, but throughout his life, never achieves much. I felt sorry for him because he thinks he is doing the right thing in life, working and teaching his sons to be successful but everything he does leaves him hopeless. Like Biff, his son saidRead More Failure in a Success Oriented Society in Death of a Salesman192 3 Words   |  8 PagesFailure in a Success Oriented Society in Death of a Salesman    In the play Death of a Salesman by Arthur Miller, the playwright focuses on the theme of failure in a success oriented society. Willy Lowman, a failed salesman, is the central character. Willy’s downfall is caused by his belief in the propaganda of a society that only has room for winners. The significance of this theme, still very relevant today, is heightened by Millers skilful use of a range of key techniques, including settingRead More The Link between Sports and Success in Death of a Salesman and Fences1124 Words   |  5 PagesThe Link between Sports and Success in Death of a Salesmannbsp; and Fences Sports have become one of the most dominant elements in society. Today sports are an integral part of lifestyle, entertainment and leisure. Sports have become an outlet for success and prestige. The recurring emphasis on sports appears in both Arthur Miller’s Death of a Salesman and August Wilson’s Fences. While Death of a Salesman portrays sports as a means to popularity and subsequent success, Fences portrays sports negativelyRead More Dreams and Success in Arthur Millers Death of a Salesman Essay1748 Words   |  7 PagesDreams and Success in Arthur Millers Death of a Salesman  Ã‚        Ã‚  In Arthur Millers play, Death of a Salesman, Miller probes the dream of Willy Lowman while making a statement about the dreams of American society. This essay will explore how each character of the play contributes to Willys dream, success, and failure.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Willy is the aging salesman whose imagination is much larger than his sales ability. Willys wife, Linda, stands by her husband even in his absence of realismRead More Importance of Ben Loman in Arthur Millers Death of a Salesman690 Words   |  3 PagesThe Importance of Ben Loman in in Arthur Millers Death of a Salesman      Ã‚   Ben Loman is an important character in Death of a Salesman but he is quite unusual.   The audience encounters Uncle Ben during Willy Lomans hallucinations of the past and as a result, it is tempting to disregard his character as just another creation of Willys delusional mind.   However, Ben is much more than that.   His character is representative of Willys unrealistic dreams as well as the realty of his life.   Read MoreWilly And The American Dream1273 Words   |  6 Pagesthe traditional American values. Willy Loman has reached the old in which he cannot continue fighting for success as a traveling salesman. Confronted with termination of his job as a salesman, Willy began to have flash backs of his past life. At this important part Willy’s presence of his older son Biff has returned home for a visit, and Willy’s old desire for his son to be a traditional success in life is renewed. But the tensions between the two people Willy and Biff are also renewed. The â€Å"AmericanRead More The American Dream Conspiracy in Death of a Salesman Essay1728 Words   |  7 PagesArthur Miller’s Death of a Salesman tells the story of the failure of a salesman, Willy Loman. Although not all Americans are salesmen, most of us share Willy’s dream of success. We are all partners in the American Dream and parties to the conspiracy of silence surrounding the fact that failures must outnumber successes.(Samantaray, 2014) Miller amalgamates the archetypal tragic hero with the mundane American citizen. The result is the anti-hero, Willy Loman. He is a simple salesman who constantlyRead MoreAnalysis Of Arthur Millers Death Of Salesman 1611 Words   |  7 PagesResearch paper on death of salesman Arthur Miller created stories that express the deepest meanings of struggle. Miller is the most prominent twentieth-century American playwrights. He based his works on his own life, and his observations of the American scene. Arthur Asher Miller was born 17 October 1915 in Manhattan, New York city. He was the son of Jewish immigrants from Poland. His parents had a prosperous clothing company. Unfortunately when the stock market crashed, because his familyRead MoreA Tragic Fate Caused by a Society Filled with Realism Essay1068 Words   |  5 Pagesetc. Death of a salesman is Arthur Millers most famous and notable play. It is a modern tragedy, the hero, Willy Loman is not grand and noble, but a common man, however, he is a symbol for Americans in the postwar period of growing wealth and affluence. Theatrical commentators generally hold that this play not only has high artistic value, but also has profound social significance. The American Great Depression in 1930s is the background of this play; the story is about a common salesman who committedRead MoreThe Jagged Edges of a Shattered American Dream in Death of a Salesman1377 Words   |  6 PagesAmerican dream meant a promise of freedom and opportunity, offering the chance of riches even to those who start with nothing. This is something that Arthur Miller conveys in his play Death of a Salesman. Before the Depression, an optimistic America offered the alluring promise of success and riches. Willy Loman, Millers main character suffers from his disenchantment with the American dream, for it fails him and his son. In some ways, Willy and his older son Biff seem trapped