Morrison Supermarket LTD Essay Example | Topics and Well Written Essays - 750 words

Morrison Supermarket LTD - Essay ExampleAll these and many other distinguishing features collect helped the Morrisons to grow over the years (Morrisons, 2010).As the scale of operations continue to grow bigger for the Morrisons, the stakes tend to get higher with such an spread out business setup, the decision makers at the attach to believe that they are exposed to certain degree of risks as well. According to them, if there is some incident that interrupts their manufacturing or distribution units, it might overall affect the flow of business (Morrisons, 2010). Further, the operating systems used by most of the company members are at the verge of finish their age, in this way the company will have to devise a new IT policy along with replacement of old systems, with the new ones (Morrisons, 2010).With respect to the exceeding growth attained by the Morrisons in the last five years, the company has decided to expand its business. Some of the future goals that the company has se t for itself include establishing of a nation-wide distribution chain all over UK an increase of 1.5 million square foot of selling space improved access for the customers (Morrisons, 2010). Keeping these growth objectives intact, the company wants to maintain a highly skilled operating team that could ensure corporate social framework. The company wants to maximize its profits by establishing cost stiff production units, and gaining direct access to agricultural produce. Moreover, the use of environmental friendly operations is among the key objectives for the success of the company in future. Expansion of the business by devising sound IT policy has become inevitable, so the company considers E-marketing as opportunity for enhancement of services (Morrisons, 2010).The perception of customers about a particular scratch evolves with the experience they gain after using or consuming products/services offered by a